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  2. Schlereth, Clara [Author] ; Galetz, Mathias Christian [Degree supervisor]

    Umgebungseinfluss auf die Oxidschichtbildung in befeuchteter Luft und bei Metal Dusting-Bedingungen

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    Bayreuth: Universität Bayreuth, 2023

  6. Kreische, Josephine [Author] ; Schlereth, Christian [Other]; Herzog, Walter [Other]

    How relevant is customer win-back for digital firms? : a framework and a novel analytical perspective to assess the relevance of reacquired customers

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    Vallendar: WHU - Otto Beisheim School of Management, 2020

  13. Beisecker, Sven [Author]; Schlereth, Christian [Author]

    Offering prosocial incentives on-top : do they sweeten the deal or poison the well?

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    2024

    Published in: Psychology & marketing ; 41(2024), 3 vom: März, Seite 628-648

  18. Keller, Katharina [Author]; Schlereth, Christian [Author]; Hinz, Oliver [Author]

    Sample-based longitudinal discrete choice experiments : preferences for electric vehicles over time

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    2021

    Published in: Academy of Marketing Science: Journal of the Academy of Marketing Science ; 49(2021), 3 vom: Mai, Seite 482-500

  20. Weiler, Michael [Author]; Stolz, Simon [Author]; Lanz, Andreas [Author]; Schlereth, Christian [Author]; Hinz, Oliver [Author]

    Social Capital Accumulation Through Social Media Networks : Evidence from a Randomized Field Experiment and Individual-Level Panel Data

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    [S.l.]: SSRN, 2022