Media type: E-Book Title: The value of customer behavior in supply chain management : predictive analytics applications in demand forecasting Contributor: Weingarten, Jennifer [Author]; Spinler, Stefan [Other]; Schlereth, Christian [Other] Published: Vallendar: WHU - Otto Beisheim School of Management, 2021 Extent: Online-Ressource Language: English Identifier: Keywords: Forecasting ; Business logistics ; Value ; Supply Chain Management ; Verbraucherverhalten ; Consumer behavior ; Nachfrageverhalten Origination: University thesis: Dissertation, Vallendar, WHU - Otto Beisheim School of Management, 2021 Footnote: Access State: Open Access