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Newman, Bruce I. [Author] ; Sheth, Jagdish N. [Other]

A theory of political choice behavior

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New York, NY [u.a.]: Praeger, 1987

Published in: Praeger series in public and non-profit sector marketing
Sheth, Jagdish N. [Other]; Parvatiyar, Atul [Other]

Handbook of relationship marketing - [Online-Ausg.]

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Thousand Oaks, [Calif.]; London: SAGE, c2000
Sheth, Jagdish N. [Author] ; Sinha, Mona [Contributor]; Shah, Reshma [Contributor]

Breakout strategies for emerging markets : business and marketing tactics for achieving growth

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Old Tappan, New Jersey: Pearson Education, [2016]
Sheth, Jagdish N [Author]

Revisiting the Seven Commandments for Users of Multivariate Methods

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[S.l.]: SSRN, 2015
Sheth, Jagdish N [Author]

The self-destructive habits of good companies : --and how to break them

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Upper Saddle River, N.J.: Wharton School Pub., c2007
Sheth, Jagdish N. [Author]; Yow, John [Author]

Genes, climate, and consumption culture : connecting the dots - [First edition]

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Bingley, U.K.: Emerald Publishing Limited, 2017
Koschmann, Anthony [Author]; Sheth, Jagdish N [Author]

Do Brands Compete or Coexist? Evidence from the Cola Wars

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[S.l.]: SSRN, 2016

Published in: Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series ; 2-051
Koschmann, Anthony [Author]; Sheth, Jagdish N [Author]

Keeping It in the Family : Brand Switching between Varieties of a Branded House

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[S.l.]: SSRN, 2016

Published in: Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series ; 1-044
Sisodia, Rajendra [Author] ; Sheth, Jagdish N [Contributor]; Wolfe, David B [Contributor]

Firms of endearment : how world-class companies profit from passion and purpose - [2nd ed.]

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Upper Saddle River, NJ: Pearson Education, 2014
Sisodia, Rajendra [Author] ; Wolfe, David B [Contributor]; Sheth, Jagdish N [Contributor]

Firms of endearment : how world-class companies profit from passion and purpose

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Upper Saddle River: Wharton School Publishing, 2007
Sheth, Jagdish N. [Author]; Parvatiyar, Atul [Author]; Sinha, Mona [Author]

The conceptual foundations of relationship marketing: Review and synthesis

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Cologne: Max Planck Institute for the Study of Societies (MPIfG), 2012
Patnaik, Dev [Contributor]; Sisodia, Rajendra [Contributor]; Sheth, Jagdish N [Contributor]; Wolfe, David [Contributor]

Give your business a heart : collection

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Upper Saddle River, N.J.: FT Press Delivers, c2013
Andaleeb, Syed Saad [Editor]; Ḥasan, Khālid [Editor]; Prabhu, Jaideep C. [Contributor]; Sheth, Jagdish N. [Contributor]; Rangan, Kasturi [Contributor]; Mannan, Abdul [Contributor]

Strategic marketing management in Asia : case studies and lessons across industries

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Bingley: Emerald Group Publishing Limited, 2016
Sheth, Jagdish N.

Post-pandemic marketing: when the peripheral becomes the core

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Emerald, 2022

Published in: Journal of Research in Interactive Marketing
Sheth, Jagdish N.

Commentary – Easternization of the world

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Emerald, 2021

Published in: International Marketing Review
Sheth, Jagdish N.

Future of brick and mortar retailing: how will it survive and thrive?

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Informa UK Limited, 2021

Published in: Journal of Strategic Marketing
Sheth, Jagdish N.

Borderless Media: Rethinking International Marketing

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SAGE Publications, 2020

Published in: Journal of International Marketing
Sheth, Jagdish N.

Revisitando os Sete Mandamentos para Usuários de Métodos Multivariados

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University Nove de Julho, 2014

Published in: Revista Brasileira de Marketing
Sheth, Jagdish N.

The double helix of marketing : The complementary relationship between marketing history and marketing theory : The complementary relationship between marketing history and marketing theory

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SAGE Publications, 2011

Published in: Marketing Theory
Sheth, Jagdish N.

Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices

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SAGE Publications, 2011

Published in: Journal of Marketing

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