• Media type: E-Article
  • Title: The conceptual foundations of relationship marketing: Review and synthesis
  • Contributor: Sheth, Jagdish N. [Author]; Parvatiyar, Atul [Author]; Sinha, Mona [Author]
  • imprint: Cologne: Max Planck Institute for the Study of Societies (MPIfG), 2012
  • Language: English
  • ISSN: 1871-3351
  • Origination:
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  • Access State: Open Access