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Theobald, Elke [Editor]

Brand Evolution : moderne Markenführung im digitalen Zeitalter ; mit Praxisbeiträgen von Google, Ferrero, Jägermeister, Mercedes-Benz, EnBW, Otto, Edelight und Anne Korn - [1. Aufl.]

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Wiesbaden: Gabler, 2011
Theobald, Elke [Author]

Sprachwandel bei deutschen Verben : Flexionsklassenschwankungen starker und schwacher Verben

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Tübingen: Narr, 1992

Published in: Tübinger Beiträge zur Linguistik ; 370
Specht, Melanie [Author]; Theobald, Elke [Author]

Broadcast your ad! : Werbung auf den Videoportalen YouTube, Clipfish, MyVideo - [1. Aufl.]

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Baden-Baden: Nomos, Ed. Fischer, 2010

Published in: Praxisforum Medienmanagement ; 15
Theobald, Elke [Editor]

Brand Evolution : moderne Markenführung im digitalen Zeitalter - [2. Aufl. 2017]

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Wiesbaden: Springer Gabler, 2017

Published in: SpringerLink ; Bücher
Theobald, Elke [Editor] ; Hochschule Pforzheim - Gestaltung, Technik, Wirtschaft und Recht Fakultät für Wirtschaft und Recht

Festschrift anlässlich des 50-jährigen Jubiläums der Fakultät für Wirtschaft und Recht

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Pforzheim: Hochschule Pforzheim, Fakultät für Wirtschaft und Recht, Mai 2013
Theobald, Elke [Author] ; W. Kohlhammer GmbH, W. Kohlhammer GmbH

Marketing Intelligence : ein Lehrbuch für die Praxis - [1. Auflage]

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Stuttgart: Verlag W. Kohlhammer, 2019
Hassenstein, Katrin [Author]; Kirchenbauer, Alena [Author] ; Theobald, Elke [Editor]; Gaiser, Brigitte [Editor]

Brand Evolution : moderne Markenführung im digitalen Zeitalter - [3., vollständig überarbeitete und erweiterte Auflage]

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Wiesbaden: Springer Gabler, [2022]

Published in: Springer eBook Collection
Theobald, Elke [Author]; Jentschke, Mirjam [Author] ; Springer Fachmedien Wiesbaden, Springer Gabler Firma

Kundenzentriertes Markenmanagement : effektive Markenführung entlang der Customer Experience Journey

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Wiesbaden; [Heidelberg]: Springer Gabler, [2020]

Published in: essentials- Springer eBook Collection
Theobald, Elke [Author]; Malthaner, Maren [Author]; Föhl, Ulrich [Author]

KI schlägt Mensch?! : automatische Generierung von Produkttexten in Online-Shops

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2021

Published in: HMD ; 58(2021), 4 vom: Aug., Seite 922-936
Theobald, Elke [Author]; Malthaner, Maren [Author]; Föhl, Ulrich [Author]

KI schlägt Mensch?!

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Wiesbaden: Springer Fachmedien Wiesbaden, 2020
Lindstädt-Dreusicke, Nadine [Author]; Theobald, Elke [Author]; Budzinski, Oliver [Author]; Noskova, Victoriia [Author]

Offline versus online video advertising spending behavior - a detailed report of an empirical study among marketing experts in Germany

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2022

Published in: Social science open access repository ; (2022), Seite 43-54
Lederbogen, Utz [Author]; Theobald, Elke [Author]; Flatten, Marcus [Author]; Honecker, Patrick [Author]; Herkenrath, Klaus [Author]; Tritschler, Eva [Author]

Digitale Hochschulangebote gestalten

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Sankt Augustin: Hochschule Bonn-Rhein-Sieg, 2020
Theobald, Elke; Malthaner, Maren; Föhl, Ulrich

KI schlägt Mensch?! : Automatische Generierung von Produkttexten in Online-Shops : Automatische Generierung von Produkttexten in Online-Shops

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Springer Fachmedien Wiesbaden GmbH, 2021

Published in: HMD Praxis der Wirtschaftsinformatik, 58 (2021) 4, Seite 922-936
Theobald, Anne; Müller, Anne; Anklam, Elke

Determination of 5-Hydroxymethylfurfural in Vinegar Samples by HPLC

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American Chemical Society (ACS), 1998

Published in: Journal of Agricultural and Food Chemistry, 46 (1998) 5, Seite 1850-1854
Lindstädt-Dreusicke, Nadine [Author]; Theobald, Elke [Author]; Budzinski, Oliver [Author]; Noskova, Victoriia [Author] ; Gundlach, Hardy [Editor] Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft e.V

Offline versus Online Video Advertising Spending Behavior - a Detailed Report of an Empirical Study among Marketing Experts in Germany

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Hamburg, 2022

Published in: Internet-Intermediäre und virtuelle Plattformen medienökonomisch betrachtet: Proceedings zur Jahrestagung der Fachgruppe Medienökonomie der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft 2021, Hamburg- Rundfunk, Telekommunikation- Interaktive, elektronische Medien
Theobald, Anne; Simoneau, Catherine; Hannaert, Philippe; Roncari, Patrizia; Roncari, Anna; Rudolph, Thomas; Anklam, Elke

Occurrence of bisphenol-F-diglycidyl ether (BFDGE) in fish canned in oil

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Informa UK Limited, 2000

Published in: Food Additives and Contaminants, 17 (2000) 10, Seite 881-887
Distler, Eva; Albrecht, Jana; Brunk, Ariane; Khan, Shamsul; Schnürer, Elke; Frey, Michaela; Mottok, Anja; Jordán‐Garrote, Ana‐Laura; Brede, Christian; Beilhack, Andreas; Mades, Andreas; Tomsitz, Dirk; Theobald, Matthias; Herr, Wolfgang; Hartwig, Udo F.

Patient‐individualized CD8+ cytolytic T‐cell therapy effectively combats minimal residual leukemia in immunodeficient mice

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Wiley, 2016

Published in: International Journal of Cancer, 138 (2016) 5, Seite 1256-1268
Bessagnet, Bertrand; Cuvelier, Kees; de Meij, Alexander; Monteiro, Alexandra; Pisoni, Enrico; Thunis, Philippe; Violaris, Angelos; Kushta, Jonilda; Denby, Bruce R.; Mu, Qing; Wærsted, Eivind G.; Vivanco, Marta G.; Theobald, Mark R.; Gil, Victoria; Sokhi, Ranjeet S.; Momoh, Kester; Alyuz, Ummugulsum; VPM, Rajasree; Kumar, Saurabh; Bossioli, Elissavet; Methymaki, Georgia; Brzoja, Darijo; Milić, Velimir; Cholakian, Arineh; [...]

Assessment of the sensitivity of model responses to urban emission changes in support of emission reduction strategies

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Springer Science and Business Media LLC, 2024

Published in: Air Quality, Atmosphere & Health, 17 (2024) 4, Seite 681-706
Bessagnet, Bertrand; Cuvelier, Kees; de Meij, Alexander; Monteiro, Alexandra; Pisoni, Enrico; Thunis, Philippe; Violaris, Angelos; Kushta, Jonilda; Denby, Bruce R.; Mu, Qing; Wærsted, Eivind G.; Garcia Vivanco, Marta; Theobald, Mark; Gil, Victoria; Sokhi, Ranjeet S.; Momoh, Kester; Alyuz Ozdemir, Ummugulsum; VPM, Rajasree; Kumar, Saurabh; Bossioli, Elissavet; Methymaki, Georgia; Brzoja, Darijo; Milić, Velimir; Cholakian, Arineh; [...]

Assessment of Model Responses’ Sensitivity to Emission Changes in Support of Local Emission Reduction Strategies: The Fairmode Ct9 Platform

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Elsevier BV, 2022

Published in: SSRN Electronic Journal (2022)

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