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  1. Kouki-Block, Monia [Author] ; Späth, Sebastian [Degree supervisor]; Wellbrock, Christian-Mathias [Degree supervisor]

    Value-Based Brand Management as a Strategic Tool for Media Companies on the Online Advertising Market

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    Hamburg: Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky, 2021

  2. Wellbrock, Christian-Mathias [Editor]; Buschow, Christopher [Editor]

    Money for nothing and content for free? Paid Content, Plattformen und Zahlungsbereitschaft im digitalen Journalismus

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    Baden-Baden: Nomos Verlagsgesellschaft mbH & Co. KG, 2020

    Published in: Schriftenreihe Medienforschung der Landesanstalt für Medien NRW ; Bd. 82- Medienökonomie, Medientechnik- Interaktive, elektronische Medien

  10. Kouki-Block, Monia [Author] ; Späth, Sebastian [Degree supervisor]; Wellbrock, Christian-Mathias [Degree supervisor]

    Value-Based Brand Management as a Strategic Tool for Media Companies on the Online Advertising Market

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    Hamburg: Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky, 2021

  13. Wellbrock, Christian-Mathias [Author]; Lobigs, Frank [Author]; Erbrich, Lukas [Author]; Buschow, Christopher [Author] ; Landesanstalt für Medien NRW

    Coopetition is King: Ökonomische Potentiale und medienpolitische Implikationen kooperativer Journalismusplattformen

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    Düsseldorf, 2023

    Published in: Kommunikatorforschung, Journalismus

  16. O'Brien, Daniel [Author]; Wellbrock, Christian-Mathias [Author]; Kunz, Reinhard E. [Author]; Kleer, Nicola [Author] ; Wellbrock, Christian-Mathias [Other]; Kunz, Reinhard E. [Other]

    The Digital Transformation of the News Media Business – Paid Content and Entrepreneurship in Digital Journalism

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    Köln: Universitäts- und Stadtbibliothek Köln, 2022

  19. Wellbrock, Christian-Mathias [Author]; Buschow, Christopher [Author]

    Money for Nothing and Content for Free? : Paid Content, Plattformen und Zahlungsbereitschaft im digitalen Journalismus

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    [Erscheinungsort nicht ermittelbar]: Nomos Verlagsgesellschaft mbH & Co. KG, 2020

    Published in: Schriftenreihe Medienforschung der Landesanstalt für Medien NRW

  20. Buschow, Christopher [Author]; Wellbrock, Christian-Mathias [Author]

    Money for nothing and content for free? Willingness to pay for digital journalism

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    Publication Server of Weimar Bauhaus-University / Online-Publikations-System der Bauhaus-Universität Weimar, 2019-11-11