Media type: E-Book Title: Value-Based Brand Management as a Strategic Tool for Media Companies on the Online Advertising Market Contributor: Kouki-Block, Monia [Author]; Späth, Sebastian [Degree supervisor]; Wellbrock, Christian-Mathias [Degree supervisor] Published: Hamburg: Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky, 2021 Extent: Online-Ressource Language: English Identifier: Keywords: Markenpolitik ; Marketing ; Online-Marketing ; Markenwert ; Werbung ; Social Media ; Verbraucherverhalten Origination: University thesis: Dissertation, Hamburg, Universität Hamburg, 2021 Footnote: Access State: Open Access Rights information: Attribution (CC BY)