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Cooke, Alan D. [Author] ; Zubcsek, Peter Pal [Other]

The Promise and Peril of Behavioral Consumer Research Using Mobile Devices

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https://ssrn.com/abstract=2835408

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[S.l.]: SSRN, [2016]
Zhang, Kaifu [Author] ; Zubcsek, Peter Pal [Other]

Community Leaders or Entertainment Workers? Incentivizing Content Generation in Social Media

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https://ssrn.com/abstract=1856442

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[S.l.]: SSRN, [2011]

Published in: INSEAD Working Paper ; No. 2011/68/MKT
Zubcsek, Peter Pal [Author] ; Phan, Tuan Q. [Other]; Lu, Xuesong [Other]

Homophily and Influence : Pricing to Harness Word-of-Mouth on Social Networks

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https://ssrn.com/abstract=2562167

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[S.l.]: SSRN, [2016]
Ukanwa, Kalinda [Author]; Rand, William [Author]; Zubcsek, Peter Pal [Author]

Algorithmic Fairness and Service Failures : Why Firms Should Want Algorithmic Accountability

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[S.l.]: SSRN, 2022

Published in: USC Marshall School of Business Research Paper Sponsored by iORB
Darvasi, Gábor [Author]; Spann, Martin [Author]; Zubcsek, Peter Pal [Author]

In-Store Use of Mobile Technology and Observational Learning Effects

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https://ssrn.com/abstract=4071434

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[S.l.]: SSRN, [2022]
Shoshani, Tal [Author]; Zubcsek, Peter Pal [Author]; Reichman, Shachar [Author]

Analyzing Purchase Decisions Using Dynamic Location Data

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https://ssrn.com/abstract=3795469

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[S.l.]: SSRN, [2021]
Zubcsek, Peter Pal [Author]; Chowdhury, Imran [Author]; Katona, Zsolt [Author]

Information Communities : The Network Structure of Communication

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https://ssrn.com/abstract=1753903

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[S.l.]: SSRN, 2014
Molitor, Dominik [Author]; Zubcsek, Peter Pal [Author]; Spann, Martin [Author]; Reichhart, Philipp [Author]

Repeated Exposures to Mobile Advertising : The Role of Location Revisits

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https://ssrn.com/abstract=4071412

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[S.l.]: SSRN, [2022]
Grewal, Dhruv [Author]; Bart, Yakov [Author]; Spann, Martin [Author]; Zubcsek, Peter Pal [Author]

Mobile Advertising : A Framework and Research Agenda

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https://ssrn.com/abstract=2707300

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[S.l.]: SSRN, 2015
Zubcsek, Peter Pal; Sarvary, Miklos

Advertising to a social network

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Springer Science and Business Media LLC, 2011

Published in: Quantitative Marketing and Economics
Zhang, Kaifu; Zubcsek, Peter Pal

Community Leaders or Entertainment Workers? Incentivizing Content Generation in Social Media

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Elsevier BV, 2011

Published in: SSRN Electronic Journal
Shoshani, Tal; Zubcsek, Peter Pal; Reichman, Shachar

Analyzing Purchase Decisions Using Dynamic Location Data

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SAGE Publications, 2024

Published in: Journal of Interactive Marketing
Ukanwa, Kalinda; Rand, William; Zubcsek, Peter Pal

Algorithmic Fairness and Service Failures: Why Firms Should Want Algorithmic Accountability

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Elsevier BV, 2022

Published in: SSRN Electronic Journal
Darvasi, Gábor; Spann, Martin; Zubcsek, Peter Pal

In-Store Use of Mobile Technology and Observational Learning Effects

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Elsevier BV, 2022

Published in: SSRN Electronic Journal
Shoshani, Tal; Zubcsek, Peter Pal; Reichman, Shachar

Analyzing Purchase Decisions Using Dynamic Location Data

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Elsevier BV, 2021

Published in: SSRN Electronic Journal
Zubcsek, Peter Pal; Katona, Zsolt; Sarvary, Miklos

Predicting Mobile Advertising Response Using Consumer Colocation Networks

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SAGE Publications, 2017

Published in: Journal of Marketing
Cooke, Alan D.; Zubcsek, Peter Pal

The Promise and Peril of Behavioral Consumer Research Using Mobile Devices

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Elsevier BV, 2016

Published in: SSRN Electronic Journal
Zubcsek, Peter Pal; Katona, Zsolt; Sarvary, Miklos

Social and Location Effects in Mobile Advertising

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Elsevier BV, 2015

Published in: SSRN Electronic Journal
Zubcsek, Peter Pal; Chowdhury, Imran; Katona, Zsolt

Information communities: The network structure of communication

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Elsevier BV, 2014

Published in: Social Networks
Zubcsek, Peter Pal; Chowdhury, Imran; Katona, Zsolt

Information Communities: The Network Structure of Communication

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Elsevier BV, 2011

Published in: SSRN Electronic Journal

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