Media type: E-Article Title: Community Leaders or Entertainment Workers? Incentivizing Content Generation in Social Media Contributor: Zhang, Kaifu; Zubcsek, Peter Pal imprint: Elsevier BV, 2011 Published in: SSRN Electronic Journal Language: English DOI: 10.2139/ssrn.1856442 ISSN: 1556-5068 Keywords: Pharmacology (medical) Origination: Footnote: