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Landmann, Elisa [Author] ; Technische Universität Dresden

Relationship Marketing im Spannungsfeld technischer und sozialer Systeme - Management von Emotionen und Kommunikation

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Dresden, 18.09.2023
Adlmaier-Herbst, Dieter Georg [Author]; Schildhauer, Thomas [Author] ; Herbert von Halem Verlag

Public Relations und Digitalisierung

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Köln: Herbert von Halem Verlag, [2020]

Published in: PR-Praxis ; 32
Koschembar, Frank [Author]

Logodesign : das umfassende Handbuch - [1. Auflage]

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Bonn: Rheinwerk Design, [2019]

Published in: Rheinwerk Design
Schlehahn, Britt [Author]

Geben ist seliger denn nehmen : wie Leipziger Immobilienfirmen ihr Geld in Kunst und Sport einsetzen

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2018

Published in: Kreuzer ; (2018), 1, Seite 28

Saxon Bibliography (Sächsische Bibliografie)
Röttger, Ulrike [Author]; Preusse, Joachim [Author]; Schmitt, Jana [Author]

Grundlagen der Public Relations : eine kommunikationswissenschaftliche Einführung - [3., aktualisierte und erweiterte Auflage]

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Wiesbaden; [Heidelberg]: Springer VS, [2018]

Published in: Studienbücher zur Kommunikations- und Medienwissenschaft- Lehrbuch
Bruhn, Manfred [Author] ; Springer Fachmedien Wiesbaden

Sponsoring : systematische Planung und integrativer Einsatz - [6., vollständig überarbeitete und erweiterte Auflage]

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Wiesbaden; [Heidelberg]: Springer Gabler, [2018]
Szyszka, Peter [Author] ; W. Kohlhammer GmbH

Beziehungskapital : Akzeptanz und Wertschöpfung - [1. Auflage]

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Stuttgart: Verlag W. Kohlhammer, 2017
Fuchs, Werner T. [Author] ; Haufe-Lexware GmbH & Co. KG

Crashkurs Storytelling : Grundlagen und Umsetzung - [1. Auflage]

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Freiburg; München; Stuttgart: Haufe Gruppe, [2017]
Sargeant, Adrian [Author]; Shang, Jen [Author]

Fundraising principles and practice - [Second Edition]

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Hoboken, New Jersey: Wiley, [2017]
Jakob, Lea [Author]; Bögel, Paula Maria [Author]; Bekmeier-Feuerhahn, Sigrid [Author]

Neue Wege der Kulturkommunikation : eine Studie zur Rezeption onlinebasierter Kommunikation von Corporate Cultural Responsibility

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[Leipzig]: Leipziger Universitätsverlag GmbH, 2017

Published in: Weimarer Studien zu Kulturpolitik und Kulturökonomie ; 12
Frandsen, Finn [Author]; Johansen, Winni [Author] ; Coombs, W. Timothy [Writer of preface]

Organizational crisis communication

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Los Angeles; London; New Delhi; Singapore; Washington, DC; Melbourne: SAGE, 2017
Sammer, Petra [Author]

Storytelling : Strategien und Best Practices für PR und Marketing - [2. Auflage]

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Heidelberg: O'Reilly, 2017

Published in: O'Reillys basics
Schmidbauer, Klaus [Author]; Jorzik, Oliver [Author] ; Talpa-Verlag

Wirksame Kommunikation - mit Konzept : ein Handbuch für Praxis und Studium

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[Potsdam]: Talpa-Verlag, [2017]
Henning, Wallace [Editor]

British Rail Corporate Identity Manual

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[Folkestone]: Henning Limited, 2016
Steinbach, Marion [Author] ; UVK Verlagsgesellschaft mbH

Crashkurs Public Relations : in 9 Schritten zum Kommunikationsprofi

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Konstanz; München: UVK Verlagsgesellschaft mbH, [2016]

Published in: PR-Praxis ; 30
Eppler, Martin J. [Author]; Kernbach, Sebastian [Author]; Pfister, Roland A. [Author] ; Fachverlag für Wirtschafts- und Steuerrecht Schäffer Stuttgart

Dynagrams : Denken in Stereo : mit dynamischen Diagrammen schärfer denken, effizienter zusammenarbeiten und klarer kommunizieren

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Stuttgart: Schäffer-Poeschel Verlag, 2016
Köhler, Vera [Author]; Johannsen, Diana [Author]

Event-Handbuch : Schritt für Schritt zum erfolgreichen Marketing-Event - [1. Auflage]

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Stuttgart: Verlag W. Kohlhammer, 2016

Published in: Strategische Unternehmenskommunikation für Krankenhäuser und Gesundheitseinrichtungen
Baumgarth, Carsten [Editor]; Sandberg, Berit [Editor]

Handbuch Kunst-Unternehmens-Kooperationen

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Bielefeld: transcript, [2016]

Published in: Kultur- und Museumsmanagement
Zerfaß, Ansgar [Editor]; Pleil, Thomas [Editor]

Handbuch Online-PR : strategische Kommunikation in Internet und Social Web - [2., überarbeitete und erweiterte Auflage]

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Konstanz; München: UVK Verlagsgesellschaft mbH, [2015]

Published in: PR-Praxis ; 7.2015
Rühl, Manfred [Author]

Journalismus und Public Relations : Theoriegeschichte zweier weltgesellschaftlicher Errungenschaften

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Wiesbaden: Springer VS, 2015

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