Skip to contents

  3. Aaker, David A. [Author]

    Management des Markenwerts

    Books
    Close

    Bookmarks

    You can manage bookmarks using lists, please log in to your user account for this.

    Frankfurt am Main [u.a.]: Campus Verl., 1992

  6. Riesenbeck, Hajo [Author]; Perrey, Jesko [Author]

    Mega-Macht Marke : Erfolg messen, machen, managen

    Books
    Close

    Bookmarks

    You can manage bookmarks using lists, please log in to your user account for this.

    Frankfurt [Main]; Wien: Redline Wirtschaft bei Ueberreuter, 2004

    Published in: McKinsey Perspektiven

  8. Kapferer, Jean-Noël [Author] ; Rominger-Hanauer, Barbara [Other]

    Die Marke - Kapital des Unternehmens

    Books
    Close

    Bookmarks

    You can manage bookmarks using lists, please log in to your user account for this.

    Landsberg/Lech: Verl. Moderne Industrie, 1992

  17. Domizlaff, Hans [Author] ; Brandmeyer, Klaus [Writer of preface]; Dahlhoff, Hans-Dieter [Writer of preface]; Disch, Wolfgang K.A [Writer of preface]; Posch, Walter [Writer of preface]; Rost, Dankwart [Writer of preface]; Schrauder, Robert [Writer of preface]; Zenz, Karl-Heinz [Writer of preface]; Zernisch, Peter [Writer of preface]

    Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik - [Neu zusammengestellte Ausgabe]

    Books
    Close

    Bookmarks

    You can manage bookmarks using lists, please log in to your user account for this.

    Hamburg: Marketing Journal, 1982

    Published in: Markentechnik

  19. Hünerberg, Reinhard [Author] ; UVK Verlagsgesellschaft mbH

    Markenmanagement

    Books
    Close

    Bookmarks

    You can manage bookmarks using lists, please log in to your user account for this.

    Konstanz; München: UVK Verlagsgesellschaft mbH mit UVK/Lucius, [2016] ; München: UVK/Lucius, [2016]

    Published in: Management konkret