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Esch, Franz-Rudolf [Editor]; Armbrecht, Wolfgang [Other]

Best practice der Markenführung - [1. Aufl.]

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  • Media type: Book
  • Title: Best practice der Markenführung
  • Contributor: Esch, Franz-Rudolf [Hrsg.]; Armbrecht, Wolfgang [Other]
  • imprint: Wiesbaden: Gabler, 2009
  • Issue: 1. Aufl.
  • Extent: XVII, 387 S.; zahlr. Ill., graph. Darst., Kt; 240 mm x 170 mm
  • Language: German
  • ISBN: 9783834909336
  • RVK notation: QP 624 : Produkt- und Sortimentsgestaltung
  • Keywords: Markenpolitik
  • Origination:
  • Footnote: Literaturverz. S. [371] - 387

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  • Status: Loanable