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Perner, Petra [Editor] ; DMM 8. 2015 Hamburg

Data mining in marketing - new developments - : workshop proceedings, 8th International Workshop on Data Mining in Marketing, DMM 2015, Hamburg, Germany, July 2015

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Fockendorf: ibai-publishing, 2015

Published in: ibai-publishing
Passenberger, Jürgen [Author]

Computerintegrierte Informationsverarbeitung in der empirischen Sozialforschung : Entwicklung und Erprobung eines Programmsystems zur Integration von Fragebogendesign, Erfassung und Aufbereitung von Umfragedaten im Sozialforschungsinstitut

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Nürnberg: Institut für Freie Berufe an der Friedrich-Alexander-Univ., Erlangen-Nürnberg, 1989

Published in: Friedrich-Alexander-Universität Erlangen-Nürnberg: Schriftenreihe des Instituts für Freie Berufe an der Friedrich-Alexander-Universität Erlangen-Nürnberg ; 15
Kerner, Simone [Author]

Analytisches Customer Relationship Management in Kreditinstituten : Data Warehouse und Data Mining als Instrumente zur Kundenbindung im Privatkundengeschäft - [1. Aufl.]

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Wiesbaden: Dt. Univ.-Verl., 2002

Published in: Gabler-Edition Wissenschaft
Matthäus, Stefan [Author]; Kilimann, Daniel [Author]

Ein konzeptioneller Ansatz für Text-Mining-Analysen von Online-Kundenrezensionen zur Verbesserung der Produktgestaltung

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Duisburg: Univ. Duisburg-Essen, Mercator School of Management, Fachber. Betriebswirtschaft, 2009

Published in: Universität Duisburg-Essen: Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg ; 339
Wittmann, Thomas [Other]

Data mining : Entwicklung und Einsatz robuster Verfahren für betriebswirtschaftliche Anwendungen

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Frankfurt am Main [u.a.]: Lang, 2000

Published in: Informationsmanagement und strategische Unternehmensführung ; 2
Brauckmann, Patrick [Editor]

Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet

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Konstanz: UVK-Verl.-Ges., 2010

Published in: Kommunikationswissenschaft
Bodenstein, Gerhard [Editor]; Klein, Andreas [Other]

Informationen, Macht und Moral : Anmerkungen aus theoretischer und praktischer Perspektive

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Duisburg: Fachbereich Wirtschaftswiss., Universität, 1998

Published in: Universität Duisburg: Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule ; 25400
Steiner, Viviana [Author]

Modellierung des Kundenwertes : ein branchenübergreifender Ansatz. Mit einem Geleitwort von Christian Homburg - [1. Aufl.]

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Wiesbaden: Gabler, 2009

Published in: Gabler Edition Wissenschaft ; Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim- Schriftenreihe des Instituts für Marktorientierte Unternehmensführung, Universität Mannheim
Hippner, Hajo [Editor]; Merzenich, Melanie [Other]; Wilde, Klaus D. [Other]

Handbuch Web Mining im Marketing : Konzepte, Systeme, Fallstudien - [1. Aufl.]

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Braunschweig; Wiesbaden: Vieweg, 2002

Published in: Vieweg Gabler Business computing
Hippner, Hajo [Editor]

Handbuch Data Mining im Marketing : Knowledge Discovery in Marketing Databases - [1. Aufl.]

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Braunschweig; Wiesbaden: Vieweg, 2001

Published in: Business Computing
Little, Arthur D. [Other] ; Arthur D. Little International Inc. Wiesbaden

Management im vernetzten Unternehmen

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Wiesbaden: Gabler, 1996
Schäffer, Utz [Editor]; Weber, Jürgen [Other]

Bereichscontrolling : funktionsspezifische Anwendungsfelder, Methoden und Instrumente

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Stuttgart: Schäffer-Poeschel, 2005
Keller, Bernhard [Editor]; Klein, Hans-Werner [Editor]; Wachenfeld-Schell, Alexandra [Editor]; Wirth, Thomas [Editor] ; Springer Fachmedien Wiesbaden

Marktforschung für die Smart Data World : Chancen, Herausforderungen und Grenzen

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Wiesbaden; [Heidelberg]: Springer Gabler, [2020]

Published in: Springer eBook Collection
Thede, Jan Tewes [Author] ; Trommsdorff, Volker [Degree supervisor]; Balderjahn, Ingo [Degree supervisor]

Ambient Data zur Trendforschung

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https://d-nb.info/1067387617/34

kostenfrei

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Berlin: Technische Universität Berlin, 2014
Keller, Bernhard [Editor]; Klein, Hans-Werner [Editor]; Tuschl, Stefan [Editor]

Zukunft der Marktforschung : Entwicklungschancen in Zeiten von Social Media und Big Data - [2., überarbeitete und aktualisierte Auflage]

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Wiesbaden: Springer Gabler, [2019]

Published in: Springer eBooks ; Business and Economics- Springer eBook Collection
Erickson, G. Scott [Author] ; Edward Elgar Publishing

New methods of market research and analysis

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Northampton, MA: Edward Elgar Pub, 2017

Published in: Edward Elgar E-Book Archive
Amandeep Singh [Editor]; Bansal, Rohit [Editor]; Sharma, Sandhir [Editor]

Big data : a road map for successful digital marketing

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https://www.degruyter.com/isbn/9783110733716

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Berlin; Boston: De Gruyter, [2022]

Published in: Business & economics
Papp, Stefan [Author]; Weidinger, Wolfgang [Author]; Munro, Katherine [Author]; Ortner, Bernhard [Author]; Cadonna, Annalisa [Author]; Langs, Georg [Author]; Licandro, Roxane [Author]; Meir-Huber, Mario [Author]; Nikolić, Danko [Author]; Toth, Zoltan C. [Author]; Vesela, Barbora [Author]; Wazir, Rania [Author]; Zauner, Günther [Author] ; Carl Hanser Verlag

The handbook of data science and AI : generate value from data with machine learning and data analytics

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München: Hanser, [2022]

Published in: Hanser eLibrary
Mizik, Natalie [Editor]; Hanssens, Dominique M. [Editor]

Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support

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Cheltenham, UK; Northampton, MA, USA: Edward Elgar Publishing, 2018

Published in: Edward Elgar E-Book Archive- Research handbooks in business and management series
Halfmann, Marion [Editor]; Schüller, Katharina [Editor]

Marketing Analytics : Perspektiven - Technologien - Anwendungsfelder

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Wiesbaden: Springer Gabler, [2022]

Published in: Springer eBook Collection

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