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Sammer, Petra [Author]

Storytelling : Strategien und Best Practices für PR und Marketing - [2. Auflage]

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Heidelberg: O'Reilly, 2017

Published in: O'Reillys basics
Adlmaier-Herbst, Dieter Georg [Author]

Storytelling - [3., überarbeitete Auflage]

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Konstanz; München: UVK Verlagsgesellschaft, 2014

Published in: PR-Praxis ; 15.2014
Sammer, Petra [Author]

Storytelling : [die Zukunft von PR und Marketing ; die fünf Bausteine guter Geschichten, mit Kreativtechniken zu starken Stories, einprägsames und emotionales Erzählen] - [1. Aufl., 1., korrigierter Nachdr.]

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Beijing, Köln [u.a.]: O'Reilly, 2015

Published in: O'Reillys basics
Müller, Michael [Author]

Storytelling : die Kraft des Erzählens für die Unternehmenskommunikation nutzen - [1. Aufl.]

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Berlin: SCM c/o Prismus Communications GmbH, 2014

Published in: SCM kompakt
Adlmaier-Herbst, Dieter Georg [Author]

Storytelling

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Konstanz: UVK-Verl.-Ges., 2008

Published in: PR-Praxis ; 15
Schreyögg, Georg [Editor]; Caussanel, Jean [Other]

Knowledge management and narratives : organizational effectiveness through storytelling

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Berlin: Schmidt, 2005
Adlmaier-Herbst, Dieter Georg [Author]

Storytelling - [3., überarbeitete Auflage]

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https://elibrary.utb.de/doi/book/10.1453/9783744506434

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Köln: Herbert von Halem, 2013

Published in: PR Praxis ; Band 15
Kleine Wieskamp, Pia [Author] ; Carl Hanser Verlag

Storytelling: Digital - Multimedial - Artificial : Methoden und Praxis für Strategie, PR, Marketing, Change und Social Media - [2., vollständig überarbeitete Auflage]

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München: Hanser, [2024]

Published in: Hanser eLibrary
Damodaran, Aswath [Author]

Narrative and numbers : the value of stories in business

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https://www.degruyter.com/isbn/9780231542746

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New York, NY: Columbia University Press, [2017]

Published in: De Gruyter eBook-Paket Wirtschaftswissenschaften- Columbia Business School Publishing
Adlmaier-Herbst, Dieter Georg [Author] ; Herbert von Halem Verlag

Storytelling in den Public Relations : Erzählen Sie die spannende Geschichte Ihres Unternehmens - [4., völlig überarbeitete Auflage]

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https://elibrary.utb.de/doi/book/10.1453/9783744509770

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Köln: Herbert von Halem Verlag, 2021

Published in: PR Praxis ; 15
Ackermann, Ulrike [Author]

Narrative Praktiken von Unternehmen : imagefördernde Selbstdarstellungen im Internet

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https://directory.doabooks.org/handle/20.500.12854/78256

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Berlin; [Heidelberg]: J.B. Metzler, [2022]
Belgorodski, Tatiana [Author]

Storytelling in der internen Unternehmenskommunikation : Nutzen und Einsatz von Geschichten in der Unternehmenspraxis

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Wiesbaden: Springer VS, 2018

Published in: Organisationskommunikation, Studien zu Public Relations/Öffentlichkeitsarbeit und Kommunikationsmanagement- SpringerLink ; Bücher
Adlmaier-Herbst, Dieter Georg [Author]; Musiolik, Thomas Heinrich [Author]

Digital Storytelling : Spannende Geschichten für interne Kommunikation, Werbung und PR - [1st ed.]

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https://elibrary.utb.de/doi/book/10.1453/9783744520515

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Köln: Herbert von Halem Verlag, 2022

Published in: PR Praxis ; 31
Schmieja, Philipp [Author]

Storytelling in der internen Unternehmenskommunikation : Eine Untersuchung zur organisationalen Wertevermittlung

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Wiesbaden: Springer Gabler, 2014

Published in: BestMasters- SpringerLink ; Bücher

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