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Homburg, Christian [Author]; Daum, Daniel [Author]

Marktorientiertes Kostenmanagement : Kosteneffizienz und Kundennähe verbinden - [1. Aufl.]

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Frankfurt am Main: Frankfurter Allgemeine Zeitung, Verl.-Bereich Wirtschaftsbücher, 1997

Published in: Edition Blickpunkt Wirtschaft
Vollmuth, Hilmar J. [Author]

Marktorientiertes Kostenmanagement : neue Konzeptionen, Instrumente und Techniken zur Sicherung von Wettbewerbsvorteilen

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Planegg: WRS, Verl. Wirtschaft, Recht und Steuern, 1997

Published in: WRS-Betriebs-Praxis
Seidenschwarz, Werner [Author]

Nie wieder zu teuer! : 10 Schritte zum Marktorientierten Kostenmanagement

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Stuttgart: Schäffer-Poeschel, 1997
Ries, Al [Author]; Ries, Laura [Author]

PR ist die bessere Werbung! - [1. Aufl]

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Frankfurt [Main]: Redline Wirtschaft bei Verl. Moderne Industrie, 2003
Kotabe, Masaaki [Author]; Helsen, Kristiaan [Author]

International marketing : [exclusive to this version: new chapter structure ; concise coverage] - [6. ed., internat. student version]

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Hoboken, NJ: Wiley, 2015
Pfaff, Dietmar [Author]

Kunden verstehen, gewinnen und begeistern : ihr Praxiswissen für ein erfolgreiches Marketing

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Frankfurt am Main [u.a.]: Campus, 2006

Published in: Impulse - Campus für Unternehmer
Lazer, William [Author]

Marketing management : a systems perspective

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New York, NY [u.a.]: Wiley & Sons, 1971

Published in: Wiley marketing series
Witt, Jürgen [Other]

Modernes Marketing-Management : Grundlagen, Produktinnovationen, Prognosemodelle

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Baden-Baden [u.a.]: Gehlen, 1983

Published in: Gehlenbuch ; 4003.1983
Belz, Christian [Author]; Dannenberg, Holger [Author]; Redemann, Marcus [Author]; Weibel, Michael [Author] ; Fachverlag für Wirtschafts- und Steuerrecht Schäffer Stuttgart

Value Selling : Kundennutzen sichtbar machen, Interaktion gestalten, Wertschöpfung optimieren

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Stuttgart: Schäffer-Poeschel Verlag, 2016
Pepels, Werner [Editor] ; NWB Verlag

Fallstudien zum Marketing

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Herne: Kiehl, [2015]
Hollensen, Svend [Author]; Opresnik, Marc Oliver [Author]

Marketing : a relationship perspective - [Second edition]

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... to E-book via DOI

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München: Verlag Franz Vahlen, [2015]
Freiling, Jörg [Author]; Köhler, Richard [Author]

Marketingorganisation : die Basis einer marktorientierten Unternehmenssteuerung - [1. Auflage]

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... to E-book

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Stuttgart: Verlag W. Kohlhammer, 2014

Published in: Kohlhammer-Edition Marketing
Pepels, Werner [Author]

Kommunikations-Management : Marketing-Kommunikation vom Briefing bis zur Realisation - [2., überarb. und erw. Aufl.]

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Stuttgart: Schäffer-Poeschel, 1996
Risse, Winfried [Author]

Unternehmensführung in der Marktwirtschaft : Marketing als Absatzprimat und die praktischen Auswirkungen in den Unternehmungen - [1. Aufl.]

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Bamberg: BVB, Bayerische Verl.-Anst., 1991

Published in: (BVB-Wirtschaftspraxis)
Ehrmann, Harald [Author] ; NWB Verlag

Marketing-Controlling - [5. Auflage]

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Herne: Kiehl, 2016

Published in: Modernes Marketing für Studium und Praxis
Ehrmann, Harald [Author]

Marketing-Controlling - [4. Aufl.]

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Ludwigshafen (Rhein): Kiehl, 2004

Published in: Modernes Marketing für Studium und Praxis
Ehrmann, Harald [Author]

Marketing-Controlling - [2., überarb. und erw. Aufl.]

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Ludwigshafen: Kiehl, 1995

Published in: Modernes Marketing für Studium und Praxis
Jacob, Herbert [Editor]

Marketing und Unternehmensführung

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Wiesbaden: Gabler, 1971

Published in: Schriften zur Unternehmensführung ; 14
King, William Richard [Author]

Quantitative analysis for marketing management

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New York [u.a.]: McGraw-Hill, 1967
Horster, Bettina [Author]

Software-Sales-Management, Effizienzverbesserung des Absatzbereichs von IT-Unternehmen

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1996

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