Skip to contents Agarwal, Sumit [Author]; Ang, Swee Hoon [Author]; Varshneya, Sandeep [Author] The Financial Crisis - Global Impact and Lessons Books View online Schließen > Access Full access (via DOI) https://ssrn.com/abstract=4130100 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, [2022] Agarwal, Sumit [Author]; Ang, Swee Hoon [Author]; Wang, Yonglin [Author]; Zhang, Jian [Author] Cash-back Rewards, Spending, and Debt Accumulation Books View online Schließen > Access Full access (via DOI) https://ssrn.com/abstract=4510034 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, [2023] Agarwal, Sumit [Author]; Ang, Swee Hoon [Author]; Deng, Yongheng [Author]; Wang, Yonglin [Author] Mortgage Brokers and the Effectiveness of Regulatory Oversights Books View online Schließen > Access Full access (via DOI) https://ssrn.com/abstract=3368063 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2020 Ang, Swee Hoon [Author]; Leong, Siew Meng [Author]; Lee, Yih Hwai [Author] Ad Creativity : A Conceptual Perspective Books View online Schließen > Access https://ssrn.com/abstract=339363 Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2003 Ang, Swee Hoon [Author]; Jung, Kwon [Author]; Kau, Ah Keng [Author]; Leong, Siew Meng [Author]; Pornpitakpan, Chanthika [Author]; Tan, Soo Jiuan [Author] A Typology of Animosity and its Cross-National Validation Books View online Schließen > Access https://ssrn.com/abstract=339362 Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2003 Ang, Swee Hoon Crisis marketing: a comparison across economic scenarios Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Elsevier BV, 2001 Published in: International Business Review Ang, Swee Hoon Effects of metaphoric advertising among mainland Chinese consumers Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Informa UK Limited, 2002 Published in: Journal of Marketing Communications Hoon Ang, Swee The influence of physical, beneficial and image properties on responses to parallel imports Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2000 Published in: International Marketing Review Ang, Swee Hoon Personality Influences on Consumption : Insights from the Asian Economic Crisis : Insights from the Asian Economic Crisis Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Informa UK Limited, 2000 Published in: Journal of International Consumer Marketing Ang, Swee Hoon The power of money: a cross-cultural analysis of business-related beliefs Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Elsevier BV, 2000 Published in: Journal of World Business Hoon Ang, Swee Chinese Consumers' Perception of Alpha‐Numeric Brand Names Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 1996 Published in: Asia Pacific Journal of Marketing and Logistics Hoon Ang, Swee Chinese consumers’ perception of alpha‐numeric brand names Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 1997 Published in: Journal of Consumer Marketing Swee Hoon Ang; Teo, Georgina Effects of time processing orientation, agreement preferences and attitude towards foreign businessmen on negotiation adaptation Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Elsevier BV, 1997 Published in: International Business Review Agarwal, Sumit; Ang, Swee Hoon; Varshneya, Sandeep The Financial Crisis - Global Impact and Lessons Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Elsevier BV, 2022 Published in: SSRN Electronic Journal Dewi, Ike Janita; Ang, Swee Hoon Assessing the Imagination Scale’s Nomological Validity: Effect of Hedonic versus Utilitarian Product Types and Abstract versus Concrete Advertising Execution Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Universitas Gadjah Mada, 2020 Published in: Gadjah Mada International Journal of Business Ike Janita Dewi; Swee-Hoon Ang The Conceptualization and Development of Advertisement-Evoked Imagination Scale Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2015 Published in: Asia Marketing Journal Dewi, Ike Janita; Ang, Swee-Hoon The Conceptualization and Development of Advertisement-Evoked Imagination Scale Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Korean Marketing Association (AMJ), 2015 Published in: Asia Marketing Journal Lim, Elison Ai Ching; Ang, Swee Hoon Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Elsevier BV, 2008 Published in: Journal of Business Research Ang, Swee Hoon; Lim, Elison Ai Ching The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Informa UK Limited, 2006 Published in: Journal of Advertising Lee, Yih Hwai; Ang, Swee Hoon Interference of Picture and Brand Name in a Multiple Linkage Ad Context Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2003 Published in: Marketing Letters
Agarwal, Sumit [Author]; Ang, Swee Hoon [Author]; Varshneya, Sandeep [Author] The Financial Crisis - Global Impact and Lessons Books View online Schließen > Access Full access (via DOI) https://ssrn.com/abstract=4130100 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, [2022]
Agarwal, Sumit [Author]; Ang, Swee Hoon [Author]; Wang, Yonglin [Author]; Zhang, Jian [Author] Cash-back Rewards, Spending, and Debt Accumulation Books View online Schließen > Access Full access (via DOI) https://ssrn.com/abstract=4510034 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, [2023]
Agarwal, Sumit [Author]; Ang, Swee Hoon [Author]; Deng, Yongheng [Author]; Wang, Yonglin [Author] Mortgage Brokers and the Effectiveness of Regulatory Oversights Books View online Schließen > Access Full access (via DOI) https://ssrn.com/abstract=3368063 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2020
Ang, Swee Hoon [Author]; Leong, Siew Meng [Author]; Lee, Yih Hwai [Author] Ad Creativity : A Conceptual Perspective Books View online Schließen > Access https://ssrn.com/abstract=339363 Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2003
Ang, Swee Hoon [Author]; Jung, Kwon [Author]; Kau, Ah Keng [Author]; Leong, Siew Meng [Author]; Pornpitakpan, Chanthika [Author]; Tan, Soo Jiuan [Author] A Typology of Animosity and its Cross-National Validation Books View online Schließen > Access https://ssrn.com/abstract=339362 Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2003
Ang, Swee Hoon Crisis marketing: a comparison across economic scenarios Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Elsevier BV, 2001 Published in: International Business Review
Ang, Swee Hoon Effects of metaphoric advertising among mainland Chinese consumers Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Informa UK Limited, 2002 Published in: Journal of Marketing Communications
Hoon Ang, Swee The influence of physical, beneficial and image properties on responses to parallel imports Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2000 Published in: International Marketing Review
Ang, Swee Hoon Personality Influences on Consumption : Insights from the Asian Economic Crisis : Insights from the Asian Economic Crisis Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Informa UK Limited, 2000 Published in: Journal of International Consumer Marketing
Ang, Swee Hoon The power of money: a cross-cultural analysis of business-related beliefs Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Elsevier BV, 2000 Published in: Journal of World Business
Hoon Ang, Swee Chinese Consumers' Perception of Alpha‐Numeric Brand Names Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 1996 Published in: Asia Pacific Journal of Marketing and Logistics
Hoon Ang, Swee Chinese consumers’ perception of alpha‐numeric brand names Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 1997 Published in: Journal of Consumer Marketing
Swee Hoon Ang; Teo, Georgina Effects of time processing orientation, agreement preferences and attitude towards foreign businessmen on negotiation adaptation Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Elsevier BV, 1997 Published in: International Business Review
Agarwal, Sumit; Ang, Swee Hoon; Varshneya, Sandeep The Financial Crisis - Global Impact and Lessons Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Elsevier BV, 2022 Published in: SSRN Electronic Journal
Dewi, Ike Janita; Ang, Swee Hoon Assessing the Imagination Scale’s Nomological Validity: Effect of Hedonic versus Utilitarian Product Types and Abstract versus Concrete Advertising Execution Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Universitas Gadjah Mada, 2020 Published in: Gadjah Mada International Journal of Business
Ike Janita Dewi; Swee-Hoon Ang The Conceptualization and Development of Advertisement-Evoked Imagination Scale Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2015 Published in: Asia Marketing Journal
Dewi, Ike Janita; Ang, Swee-Hoon The Conceptualization and Development of Advertisement-Evoked Imagination Scale Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Korean Marketing Association (AMJ), 2015 Published in: Asia Marketing Journal
Lim, Elison Ai Ching; Ang, Swee Hoon Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Elsevier BV, 2008 Published in: Journal of Business Research
Ang, Swee Hoon; Lim, Elison Ai Ching The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Informa UK Limited, 2006 Published in: Journal of Advertising
Lee, Yih Hwai; Ang, Swee Hoon Interference of Picture and Brand Name in a Multiple Linkage Ad Context Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2003 Published in: Marketing Letters
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