Media type: E-Article Title: The Conceptualization and Development of Advertisement-Evoked Imagination Scale Contributor: Dewi, Ike Janita; Ang, Swee-Hoon imprint: Korean Marketing Association (AMJ), 2015 Published in: Asia Marketing Journal Language: English DOI: 10.53728/2765-6500.1385 ISSN: 2765-6500 Origination: Footnote: Access State: Open Access