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Diller, Hermann [Editor]

Innovative Markenpolitik

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Nürnberg: Wiss. Ges. für Innovatives Marketing, 2007

Published in: Marketingforschung aktuell ; 10
Diller, Hermann [Editor]

Innovative Marketingführung

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Nürnberg: Wiss. Ges. für Innoatives Marketing, 2005

Published in: Marketingforschung aktuell ; 7
Diller, Hermann [Editor]

Pricing-Forschung in Deutschland : [Sparer? Optimierer? Premiumzahler?]

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Nürnberg: Wiss. Ges. für Innovatives Marketing, 2005

Published in: Marketingforschung aktuell
Diller, Hermann [Editor]

Erfolgreiches Key-Account-Management

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Nürnberg: Wiss. Ges. für Innovatives Marketing, 2003

Published in: Marketingforschung aktuell
Diller, Hermann [Editor]

Handbuch Preispolitik : Strategien, Planung, Organisation, Umsetzung - [Softcover reprint of the hardcover 1. ed. 2003]

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Wiesbaden: Gabler, [2014]
Diller, Hermann [Editor] ; Gesellschaft für Innovatives Marketing

Mehr Effizienz im Marketing

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Nürnberg: GIM, Ges. für Innovatives Marketing, 2002

Published in: Marketingforschung aktuell ; 2
Diller, Hermann [Editor]

Vahlens großes Marketinglexikon - [2., völlig überarb. und erw. Aufl.]

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München: Beck, 2001 ; München, 2001
Fischer, Cai [Author] ; Diller, Hermann [Degree supervisor] Deutschland Bundeswehr Universität Hamburg

Verbundorientierte Preispolitik im Lebensmittelhandel : ein Ansatz zur computergestützten Nutzung von Informationen über das Verbundkaufverhalten der Kunden am Point of Sale

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Berlin: Duncker & Humblot, 1995

Published in: Schriften zum Marketing ; 3700
Diller, Hermann [Editor]

Vahlens grosses Marketing-Lexikon - [Ungekürzte Ausg.]

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München: Dt. Taschenbuch-Verl., 1994

Published in: dtv ; 3359
Beba, Werner [Author] ; Diller, Hermann [Degree supervisor] Deutschland Bundeswehr Universität Hamburg

Die Wirkung von Direktkommunikation unter Berücksichtigung der interpersonellen Kommunikation : Ansatzpunkte für eine Kommunikationsstrategie des Personal-Marketing

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Berlin: Duncker und Humblot, 1993

Published in: Schriften zum Marketing ; 3500
Diller, Hermann [Editor]

Vahlens großes Marketinglexikon

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München: Vahlen, 1992 ; München: Beck [u.a.], 1992
Fäßler, Klaus [Author]; Rehkugler, Heinz [Author]; Wegenast, Claudius [Author] ; Diller, Hermann [Other]

Lexikon Kostenrechnung und Controlling - [4., völlig überarb. und erw. Aufl.]

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München: Verlag Moderne Industrie, 1980
Diller, Hermann [Editor]

Vahlens großes Marketinglexikon - [2., völlig überarb. u. erw. Aufl., ungek. Ausg.]

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München: Beck, 20XX- ; München: Dt. Taschenbuchverl., 20XX-
Diller, Hermann [Author]

Preispolitik - [4., vollst. neu bearb. und erw. Aufl.]

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Stuttgart: Kohlhammer, 2008

Published in: Kohlhammer Edition Marketing
Diller, Hermann [Author] ; Gesellschaft für Innovatives Marketing

Grundprinzipien des Marketing : [Marketing Instrumente, Marketing Probleme, Marketing Methoden, Marketing Modelle, Marketing Strategien]

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Nürnberg: GIM, Ges. für Innovatives Marketing, 2002
Diller, Hermann [Author]

Preispolitik - [3., überarbeitete Auflage]

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Stuttgart; Berlin; Köln: Verlag W. Kohlhammer, 2000

Published in: Kohlhammer-Edition Marketing
Diller, Hermann [Author]

Preispolitik - [2., überarb. Aufl.]

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Stuttgart [u.a.]: Kohlhammer, 1991

Published in: Kohlhammer-Edition Marketing ; inst,r,dill.1991
Fünfgeld, Hermann [Other]; Diller, Ansgar [Other] ; Arbeitsgruppe Marketing

Was Sie über Rundfunk wissen sollten : Materialien zum Verständnis eines Mediums

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Berlin: Vistas, 1997
Diller, Hermann [Author]; Gömann, Steffen [Author]

Verbreitung und Akzeptanz innovativer Distributionsservices für Lebensmittel

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Nürnberg: Univ. Erlangen-Nürnberg, 1999

Published in: Friedrich-Alexander-Universität Erlangen-Nürnberg: Arbeitspapier ; 78
Diller, Hermann [Author]; Goerdt, Thomas [Author]

Die integrierte Analyse der Marken- und Einkaufsstättenwahl für das Category Management : eine empirische Analyse unter Einsatz der adaptiven Conjoint-Analyse (ACA)

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Nürnberg, 1998

Published in: Friedrich-Alexander-Universität Erlangen-Nürnberg: Arbeitspapier ; 71

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