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Zentes, Joachim [Editor]

Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb - [2., vollst. überarb. Aufl.]

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Wiesbaden: Springer Gabler, 2012
Zentes, Joachim [Editor]

Markteintrittsstrategien : Dynamik und Komplexität

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Wiesbaden: Springer Gabler, 2012

Published in: mir-Edition- Springer-Gabler Research
Zentes, Joachim [Editor]

Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven - [4., überarb. u. erw. Aufl.]

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Wiesbaden: Gabler, 2011

Published in: Gabler Lehrbuch
Zentes, Joachim [Editor]

Außenhandel : Marketingstrategien und Managementkonzepte - [1. Aufl.]

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Wiesbaden: Gabler, 2004
Zentes, Joachim [Editor]

Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb - [1. Aufl.]

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Wiesbaden: Gabler, 2006
Zentes, Joachim [Editor]

Kooperationen, Allianzen und Netzwerke : Grundlagen - Ansätze - Perspektiven - [2., überarb. und erw. Aufl.]

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Wiesbaden: Gabler, 2005
Zentes, Joachim [Editor]

Fallstudien zum internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven

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Wiesbaden: Gabler, 2000-
Zentes, Joachim [Editor] ; Trend-Forum 6 1997 Heilbronn CPC Deutschland GmbH, Heilbronn

Mitarbeiterzufriedenheit = Kundenzufriedenheit : eine Wechselbeziehung?; Ergebnisse 6. CPC TrendForum

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Mainz: SFV-Verlag, 1997
Zentes, Joachim [Editor]

Ost-West-Joint-Ventures

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Stuttgart: Schäffer-Pöschel, 1992
Zentes, Joachim [Editor]

Strategische Partnerschaften im Handel

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Stuttgart: Poeschel, 1992
Zentes, Joachim [Editor] ; Gottlieb-Duttweiler-Institut für Wirtschaftliche und Soziale Studien Rüschlikon, Informationstagung 1983 Frankfurt, Main

Neue Informations- und Kommunikationstechnologien in der Marktforschung : Informationstagung, 18. Jan. 1983, Frankfurt

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Berlin; Heidelberg [u.a.]: Springer, 1984

Published in: Betriebs- und Wirtschaftsinformatik ; 9
Zentes, Joachim [Author]

Taschenlexikon Marketing

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Stuttgart: Schäffer-Poeschel, 1997
Zentes, Joachim [Author]

Grundbegriffe des Marketing - [4., überarbeitete und erweiterte Auflage]

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Stuttgart: Schäffer-Poeschel Verlag, 1996

Published in: Sammlung Poeschel ; 10800
Zentes, Joachim [Author]

Grundbegriffe des Marketing - [3., durchges. Aufl.]

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Stuttgart: Schäffer-Poeschel, 1992

Published in: Sammlung Poeschel ; 10800
Zentes, Joachim [Author]

EDV-gestütztes Marketing : ein informations- und kommunikationsorientierter Ansatz

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Berlin [u.a.]: Springer, 1987
Zentes, Joachim [Author]

Grundbegriffe des Marketing - [2., überarb. und erw. Aufl.]

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Stuttgart: Poeschel, 1988

Published in: Sammlung Poeschel ; 10800
Zentes, Joachim [Author]

Die Optimalkomplexion von Entscheidungsmodellen : ein Beitrag zur betriebswirtschaftlichen Meta-Entscheidungstheorie

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Köln [u.a.]: Heymanns, 1976

Published in: Universität des Saarlandes: Schriftenreihe Annales Universitatis Saraviensis / Rechts- und Wirtschaftswissenschaftliche Abteilung ; 88
Zentes, Joachim [Editor]; Swoboda, Bernhard [Other]

Globales Handelsmanagement : Voraussetzungen - Strategien - Beispiele

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Frankfurt am Main: Dt. Fachverl., 1998

Published in: Zukunft im Handel ; 800
Zentes, Joachim [Editor]; Aden, Detthold [Other]

Moderne Distributionskonzepte in der Konsumgüterwirtschaft

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Stuttgart: Poeschel, 1991
Tietz, Bruno [Other]; Zentes, Joachim [Other]

Ost-Marketing : Erfolgspotentiale osteuropäischer Konsumgütermärkte

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Düsseldorf [u.a.]: ECON-Verl., 1993

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