Media type: Book Title: Taschenlexikon Marketing Contributor: Zentes, Joachim [Author] imprint: Stuttgart: Schäffer-Poeschel, 1997 Extent: 496 S.; graph. Darst Language: German ISBN: 3791011650 RVK notation: QP 600 : Allgemeines Keywords: Marketing Marketing Origination: Footnote: Literaturverz. S. 460 - 479
Departmental Library DrePunct – open access area Shelf-mark: QP 600 Z56 Item ID: 10463144 Status: To be used in the library, interlibrary loan possible