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Schott, Barbara [Author]

Handelsmarken : Motive und Determinanten der vertikalen Integration des Handels

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Göttingen: Schwartz, 1974

Published in: Schriften zur Handelsforschung ; 50
Huber, Walter [Author]

Die Handelsmarken : eine international vergleichende Studie zum Problem der Markenbildung in größeren Handelsorganisationen

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Winterthur: Schellenberg, 1969
Angehrn, Otto [Author]

Handelsmarken und Markenartikelindustrie

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Freiburg i. Br.: Haufe, 1960

Published in: Technische Universität Berlin: Schriftenreihe des Forschungsinstituts für das Markenwesen ; 4
Elsässer, Martin [Author]

Der Rechtsschutz berühmter Marken

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Weinheim/Bergstr.: Verlag Chemie, 1959
Martínez-López, Francisco J. [Editor]; Gázquez-Abad, Juan Carlos [Editor]; Sethuraman, Raj [Editor] ; International Conference on Research on National Brand and Private Label Marketing 2 2015 Barcelona

Advances in national brand and private label marketing : second international conference, 2015

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Cham; Heidelberg; New York; Dordrecht; London: Springer, [2015]

Published in: Springer Proceedings in Business and Economics
Noormann, Philipp [Author] ; Krafft, Manfred [Author of introduction, etc.] Springer Fachmedien Wiesbaden

Mehrstufige Eigenmarken : eine empirische Analyse von Zielen, Erfolgsdeterminanten und Grenzen

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Wiesbaden: Springer Gabler, [2017]

Published in: Kundenmanagement & Electronic Commerce- Research
Förster, Gernot [Author]

Handelsmarken - ein Sammelgebiet? : von Alfo bis Reporter, von Porst bis Universa

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2011

Published in: Photo deal ; (2011), 4, 75, Seite 54-59
Tode, Sven [Author]; Eberenz, Mathias [Author]

Genial aus Hamburg : von der Erfindung zur Marke: Lippenstift und Zahnpasta, Rechenschieber und Tintenkuli

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Hamburg: Verl. Hanseatischer Merkur, 2006
Bruhn, Manfred [Editor]

Die Marke : Symbolkraft eines Zeichensystems

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Bern; Stuttgart; Wien: Haupt, 2001

Published in: Facetten der Medienkultur ; 1
Williams, Gareth [Other]

Branded?

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London: V&A Publ., 2000
Neumann, Andreas [Author]

Deliktische Produkthaftung und Kennzeichen des Handels

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München: Florentz, 1995

Published in: Rechtswissenschaftliche Forschung und Entwicklung ; 47000
Dichtl, Erwin [Editor]; Batzer, Erich [Other]; Eggers, Walter [Editor]

Marke und Markenartikel als Instrumente des Wettbewerbs : [Marke und Markenartikel, Markenpsychologie, Profilierungsstrategien ...]

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München: Dt. Taschenbuch-Verl. [u.a.], 1992

Published in: dtv ; 5835 ; Beck-Wirtschaftsberater im dtv
Linde, Otfried [Author]

Pharmazeutische Warenzeichen : Herkunfts- und Bedeutungswörterbuch

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Stuttgart: Dt. Apotheker Verl., 1993
Kroemer, Walter [Other]

Marktstrategische Konsequenzen einer dynamischen Corporate Identity : Handelsmarken-Marketing am Beispiel der Handelsgruppe K.-G.-TECHNO-EINKAUF-GMBH-+-CO, Hamburg

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Hamburg: TECHNO-EINKAUF, Marketing- und Verl.-Ges., 1985

Published in: Informationsreihe TECHNO-Marketing
Hartl, Fritz [Author]

Handels- und Herstellermarken in der Lebensmittelbranche

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Köln [u.a.]: Westdt. Verl., 1960

Published in: Schriften zur Handelsforschung ; 19
Ehmcke, F. H. [Author]

Wahrzeichen, Warenzeichen

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Berlin; München: Reckendorf, 1921
Bruhn, Manfred [Editor]

Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik - [2., überarb. und erw. Aufl.]

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Stuttgart: Schäffer-Poeschel, 1997

Published in: Absatzwirtschaft
Weise, Carola [Author]

Hersteller- und Handelsmarken im Kaufentscheidungsprozess - [1. Aufl.]

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Wiesbaden: Gabler, 2008

Published in: Gabler Edition Wissenschaft
Zellekens, Hermann-Josef [Author]; Horbert, Claudia [Author] ; Zellekens, Hermann-J [Other] Eurohandelsinstitut

Eigenmarken im Lebensmittelhandel : Verbreitung - Strategien - Ausblicke

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Köln: DHI, Dt. Handelsinst., [circa 1996]

Published in: Enzyklopädie des Handels
Roeb, Thomas [Author]

Markenwert : Begriff, Berechnung, Bestimmungsfaktoren - [1. Aufl]

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Aachen: Mainz, 1994

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