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  3. Schneider, Willy [Author]

    Marketing und Käuferverhalten

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    München; Wien: Oldenbourg, 2004

  6. Heinritz, Günter [Author]; Klein, Kurt [Author]; Popp, Monika [Author]

    Geographische Handelsforschung

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    Berlin; Stuttgart: Borntraeger, 2003

    Published in: Studienbücher der Geographie

  7. Russell, Edward [Author]

    The fundamentals of marketing

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    Lausanne [u.a.]: AVA Academia, 2010

    Published in: AVA fundamentals series

  12. Fröhlich, Elisabeth [Author]; Lord, Sascha [Author]; Steinbiß, Kristina [Author]; Weber, Torsten [Author]

    Marketing : Theorie und Praxis

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    Konstanz: UVK Verlagsgesellschaft mbH, [2018] ; München: UVK/Lucius, [2018] ; Stuttgart: UTB GmbH, [2018]

    Published in: UTB ; 4990 ; Betriebswirtschaftslehre- utb-studi-e-book