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Schneider, Willy [Author]

Marketing und Käuferverhalten - [3., überarb. und erw. Aufl.]

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Media type: Book
Title: Marketing und Käuferverhalten
Contributor: Schneider, Willy [Author]
imprint: München; Wien: Oldenbourg, 2009
Published in: Lehrbuch
Issue: 3., überarb. und erw. Aufl.
Extent: XI, 595 S.; graph. Darst
Language: German
ISBN: 9783486587753
RVK notation: QP 600 : Allgemeines
QP 620 : Allgemeines
Keywords: Marketingstrategie > Verbraucherverhalten
Marketingstrategie > Verbraucherverhalten > Lehrbuch
Origination:
Footnote: Literaturverz. S. [559] - 582
Übungsbuch zur 3. Aufl. u.d.T.: Schneider, Willy: Arbeitsbuch Marketing-Management und Käuferverhalten, München 2008

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Central Library – textbook collection (tbc)

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