• Media type: Book
  • Title: Die große Marketing-Wende
  • Work titles: The great marketing turnaround <dt.>
    Rapp, Stan: The great marketing turnaround <dt.>
  • Contributor: Rapp, Stan [Author]; Furphy, Joseph [Other]; Collins, Tom [Other]; Collins, Thomas L. [Other]
  • imprint: Landsberg/Lech: Verl. Moderne Industrie, 1991
  • Extent: 394 S; graph. Darst
  • Language: German
  • ISBN: 3478210801
  • RVK notation: QP 600 : Allgemeines
    AP 17200 : Allgemeines
  • Keywords: Direktmarketing
    Direktmarketing
  • Origination:
  • Footnote: Aus dem Amerikan. übers

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  • Status: Loanable
  • Shelf-mark: 65.8.10093
  • Item ID: 20126948
  • Status: Loanable, place order
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