• Media type: Book
  • Title: Marketing-Konzeption : Grundlagen des strategischen Marketing-Managements
  • Contributor: Becker, Jochen [Author]
  • Published: München: Vahlen, 1990
  • Issue: 3., verb. und erg. Aufl.
  • Extent: XI, 671 S.; graph. Darst; 25 cm
  • Language: German
  • ISBN: 3800614944
  • RVK notation: QP 600 : Allgemeines
  • Keywords: Marketingkonzept
    Marketingmanagement
  • Origination:
  • Footnote: Literaturverz. S. [631] - 657

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  • Status: Loanable
  • Shelf-mark: 92 8 00690 000 03 0 1
  • Item ID: 10077827
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  • Shelf-mark: 2005 8 029130
  • Item ID: 31360001
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