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Grolleau, Gilles [Author]; Ibanez-Hafkamp, Lisette [Author]; Lavoie, Nathalie [Author]

Cause-related marketing of products with a negative externality

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  • Media type: E-Book
  • Title: Cause-related marketing of products with a negative externality
  • Contributor: Grolleau, Gilles [Author]; Ibanez-Hafkamp, Lisette [Author]; Lavoie, Nathalie [Author]
  • Published: Montpellier: Unite de formation et de recherche d'economie, [2016]
  • Published in: Laboratoire montpelliérain d'économie théorique et appliquée: Document de recherche ; 20160002
  • Extent: 1 Online-Ressource (circa 56 Seiten); Illustrationen
  • Language: English
  • Keywords: Cause-related products ; Cause marketing ; Donation ; Crowding-out ; Environmental externalities ; Fund-raising ; Arbeitspapier ; Graue Literatur
  • Origination:
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  • Access State: Open Access
  • Open Access

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... to E-book (Volltext ; PDF document ; freely accessible)

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