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Kern, Thomas [Author] ; Willcocks, Leslie [Contributor]

The relationship advantage

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  • Media type: E-Book
  • Title: The relationship advantage : information technologies, sourcing, and management
  • Contributor: Kern, Thomas [Author]; Willcocks, Leslie [Contributor]
  • Published: Oxford: Oxford University Press, 2001
  • Extent: 1 online resource (xii, 397 p.); ill
  • Language: English
  • DOI: 10.1093/acprof:oso/9780199241927.001.0001
  • ISBN: 9780191696985
  • Identifier:
  • Keywords: Relationship marketing Case studies ; Electronic data processing departments Case studies ; Information technology ; Contracting out
  • Origination:
  • Footnote: Includes bibliographical references and index. - Description based on print version record
  • Description: An insight for both practitioners and academics on how to achieve a relationship advantage, this text examines five case studies, identifying the key dimensions of an outsourcing relationship.