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Media type:
E-Book
Title:
Innovation Reinvented
:
Six Games that Drive Growth
Contains:
Frontmatter -- -- Contents -- -- Preface -- -- Part One. Introducing the Games -- -- 1. The Diversity of Innovation -- -- 2. Peering into the Black Box -- -- 3. Searching for Patterns -- -- 4. The Games of Innovation -- -- 5. Emerging and Mature Markets -- -- 6. Product Architecture -- -- Part Two. The Six Games of Innovation -- -- 7. Eureka! -- -- 8. The Special Case of the Pharmaceutical Sector -- -- 9. Battles of Architecture -- -- 10. System Breakthroughs -- -- 11. New and Improved -- -- 12. Mass Customization -- -- 13. Pushing the Envelope -- -- 14. Transitions -- -- Part Three. Looking Ahead -- -- 15. Winning Strategies -- -- 16. Public Policies -- -- 17. Rethinking Innovation -- -- Notes -- -- Subject Index
Footnote:
In English
Mode of access: Internet via World Wide Web
Description:
Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work.Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Examining recognized innovative companies - from Apple and Intel in the technology area to Proctor & Gamble and Clorox in mature markets - this book dispels the notion of innovation as a 'one-size fits all' or necessarily radical process. As Roger Miller and Marcel Côté demonstrate, the vast majority of innovations result from improvements in product features or business processes.Innovation Reinvented provides a unique framework for entrepreneurs and senior executives to identify the game(s) in which a business is involved, and which approaches are best-suited to win by competing on innovation.