Media type: E-Book Title: Ghost ads : improving the economics of measuring online ad effectiveness Contributor: Johnson, Garrett A. [Author]; Lewis, Randall A. [Author]; Nubbemeyer, Elma I. [Author] Published: [Rochester, NY: Simon Business School, University of Rochester], January 12, 2017 Published in: Simon Business School: Simon Business School working paper ; 20150210 Extent: 1 Online-Ressource (circa 59 Seiten); Illustrationen Language: English DOI: 10.2139/ssrn.2620078 Identifier: Keywords: Arbeitspapier ; Graue Literatur Origination: Footnote: Access State: Open Access