Der Massenkonsum : eine Psychologie der neuen Käuferschichten - [1. Aufl.]

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Media type: Book
Title: Der Massenkonsum : eine Psychologie der neuen Käuferschichten
Work titles: The mass consumption society <dt.>
Katona, George: The mass consumption society <dt.>
Contributor: Katona, George [Author];
imprint: Wien; Düsseldorf: Econ-Verl., 1965
Issue: 1. Aufl.
Extent: 407 S.; graph. Darst
Language: German
RVK notation: MS 5560 : Verbraucherverhalten
QW 300 : Verbrauchsforschung und Verbraucherverhalten
Keywords: Verbraucherverhalten > Marktpsychologie
Verbraucherverhalten > Massenkonsum
Marktpsychologie
Massenkonsum
Origination:
Footnote: Aus dem Amerikan. übers

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