Tageszeitung und 'Neue Medien'

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Media type: Book; Thesis
Title: Tageszeitung und 'Neue Medien' : eine absatzwirtschaftliche Analyse der Konsequenzen und Handlungsmöglichkeiten für den lokalen Tageszeitungsverlag durch den Eintritt der "neuen Medien" in den Medienmarkt
Contributor: Röhm, Wolfgang [Author]
imprint: 1982
Extent: XI, 353 S.; Ill., graph. Darst
Language: German
RVK notation: AP 24560 : Tages- und Nachrichtenpresse
QR 740 : Presse-, Verlags- und Druckgewerbe
Keywords: Zeitschrift > Telekommunikation > Absatz
Zeitung > Telekommunikation > Marketing
Neue Medien > Werbung
Origination:
University thesis: Mannheim, Univ., Diss., 1982
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