Media type: Book Title: Strategie und Technik der Werbung : verhaltenswissenschaftliche Ansätze Contributor: Kroeber-Riel, Werner [Author] imprint: Stuttgart [u.a.]: Kohlhammer, 1988 Published in: Kohlhammer-Edition Marketing ; inst,r,kroe Extent: 218 S.; Ill., graph. Darst Language: German ISBN: 3170101935 RVK notation: QP 631 : Psychologische und soziologische Grundlagen der Werbung QP 630 : Allgemeines AP 17520 : Psychologie Keywords: Werbestrategie Origination: Footnote:
Central Library – stack Shelf-mark: 64.8.6267 Item ID: 20011650 Status: Loanable, place order > Ordering possible ‒ please log in Orders received from Mon - Fri by 1 pm are expected to be ready for you on the same day.