Media type: Book Title: Creating value : the financial management of brands Contributor: Allen, David [Author] Corporation: Chartered Institute of Management Accountants imprint: London: Chartered Institute of Management Accountants, 1990 Extent: 37 S Language: English ISBN: 0948036664 RVK notation: QR 360 : Gewerblicher Rechtsschutz, Patent- und Markenschutz Keywords: Brand Finance Management ; Brand names Finance Management Origination: Footnote:
Departmental Library DrePunct – open access area Shelf-mark: QR 360 A425 Item ID: 30420330 Status: Loanable