Media type: Book Title: Branding : a key marketing tool Contributor: Murphy, John M. [Hrsg.] imprint: New York [u.a.]: McGraw-Hill, 1992 Issue: 2. ed. Extent: XII, 206 S; Ill., graph. Darst Language: English ISBN: 0333560760 RVK notation: QP 624 : Produkt- und Sortimentsgestaltung Keywords: Marketing Role of Brand names ; Marketing. Role of brand names Origination: Footnote: Includes index
Departmental Library DrePunct – open access area Shelf-mark: QP 624 M978(2) Item ID: 10325819 Status: Loanable
Departmental Library DrePunct – open access area Shelf-mark: QP 624 M978(2) Item ID: 10327357 Status: Loanable