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Hilker, Jörg [Author]

Marketingimplementierung

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  • Media type: Book; Thesis
  • Title: Marketingimplementierung : Grundlagen und Umsetzung am Beispiel ostdeutscher Unternehmen
  • Contains: Literaturverz. S. 353 - 398
  • Contributor: Hilker, Jörg [Author]
  • Published: Wiesbaden: Dt. Univ.-Verl. [u.a.], 1993
  • Published in: DUV ; Wirtschaftswissenschaft
  • Extent: XXIII, 401 S; graph. Darst
  • Language: German
  • ISBN: 3824401843
  • RVK notation: QP 600 : Allgemeines
    QP 612 : Absatzplanung und -kontrolle
  • Keywords: Marketingkonzept > Implementation
    Deutschland > Unternehmen > Restrukturierung > Marketingkonzept > Implementation
  • Origination:
  • University thesis: Zugl.: Münster (Westfalen), Univ., Diss., 1993
  • Footnote: Literaturverz. S. 353 - 398

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Departmental Library DrePunct – open access area

  • Status: Loanable

Departmental Library DrePunct – open access area

  • Status: Loanable

Departmental Library DrePunct – stack

  • Shelf-mark: 0496 00031 002
  • Item ID: 10462212
  • Status: Loanable, place order
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Central Library – stack

  • Shelf-mark: 72.8.1629
  • Item ID: 20463308
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