• Media type: E-Article; Conference Proceedings
  • Title: Are influential buying center members really important for industrial purchase decisions? : Further insights into buying center decision-making
  • Contributor: Herbst, Uta [Author]; Knöpfle, Timo Andreas [Author]; Voeth, Markus [Author]
  • Published: 2014
  • Published in: Paradigm shifts & interactions ; (2014), Seite 142
  • Language: English
  • Keywords: Konferenzschrift
  • Origination:
  • Footnote:
  • Access State: Open Access