Media type: Book Title: Insanely simple : the obsession that drives Apple's success Contains: Foreword -- Introduction -- The simple stick -- Think brutal -- Think small -- Think minimal -- Think motion -- Think iconic -- Think phrasal -- Think casual -- Think human -- Think skeptic -- Think war -- Conclusion -- Think different -- Acknowledgements -- Index. Contributor: Segall, Ken [Author] Published: New York, NY [u.a.]: Portfolio/Penguin, 2012 Extent: XI, 225 S.; 24 cm Language: English ISBN: 9781591844839 RVK notation: NW 6095 : Elektrotechnische Industrie QP 380 : Unternehmertum. Unternehmerbiografien QR 760 : Neue Medien. Online-Dienste (Internet u. a.) Keywords: Jobs, Steve > Apple Computer Inc. > Marketing Jobs, Steve > Apple Computer Inc. > Marketing Origination: Footnote: Includes index Erscheinungsjahr in Vorlageform:c 2012