Media type: Book Title: Strategic brand management : building, measuring, and managing brand equity Contributor: Keller, Kevin Lane [Author] imprint: Boston; Munich [u.a.]: Pearson, 2013 Issue: 4. ed. Extent: XXVIII, 562 S.; Ill Language: English ISBN: 9780132664257; 0132664259 RVK notation: QP 624 : Produkt- und Sortimentsgestaltung Keywords: Markenpolitik Strategisches Management Markenwert Origination: Footnote:
Departmental Library DrePunct – open access area Shelf-mark: QP 624 K29(4) Item ID: 33154166 Status: Loanable