• Media type: Book
  • Title: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
  • Contributor: Scott, David Meerman [Author]
  • imprint: Hoboken, N.J: Wiley, 2007
  • Extent: XXVII, 275 S.
  • Language: English
  • ISBN: 9780470113455; 0470113456
  • RVK notation: QP 600 : Allgemeines
    QP 650 : Datenverarbeitung im Marketing
  • Keywords: Online-Marketing > Öffentlichkeitsarbeit
  • Origination:
  • Footnote: Includes index

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  • Status: Loanable