Media type: Book Title: Over the horizon : planning products today for success tomorrow Contributor: Hollins, Bill [Author]; Hollins, Gillian [Author] imprint: Chichester [u.a.]: Wiley, 1999 Extent: XXIV, 243 S.; graph. Darst Language: English ISBN: 0471987174 RVK notation: QP 624 : Produkt- und Sortimentsgestaltung Keywords: Product management Great Britain ; New products Great Britain Marketing Origination: Footnote: Includes bibliographical references and index. - "This is the first book that links long term strategy with product and service design" - T.p. facing
Departmental Library DrePunct – open access area Shelf-mark: QP 624 H741 Item ID: 10255282 Status: Loanable