Media type: Book Title: Herd : how to change mass behaviour by harnessing our true nature Contributor: Earls, Mark [Author] imprint: Chichester: Wiley, 2007 Issue: repr. with corr. Extent: XX, 348 S.; Ill., graph. Darst; 24cm Language: English ISBN: 0470060360; 9780470060360 RVK notation: QP 600 : Allgemeines Keywords: Communication in marketing ; Consumer behavior ; Social interaction ; Social influence Origination: Footnote:
Departmental Library DrePunct – open access area Shelf-mark: QP 600 E12 Item ID: 31733266 Status: Loanable