Media type: Book Title: Hidden persuasion : 33 psychologcal influence techniques in advertising Contributor: Leeuwen, Andrews van [Author]; Andrews, Marc [Other]; Leeuwen, Matthijs van [Other]; Baaren, Rick van [Other] Published: Amsterdam: Bis Publishers, 2013 Extent: 191 S.; Ill Language: English ISBN: 9063693141; 9789063693145 RVK notation: CV 3600 : Medienpsychologie QP 631 : Psychologische und soziologische Grundlagen der Werbung Keywords: Werbepsychologie Origination: Footnote: