• Media type: Book
  • Title: Hospitality marketing : principles and practice
  • Contributor: Bowie, David [Author]; Buttle, Francis A. [Other]
  • imprint: Oxford [u.a.]: Butterworth-Heinemann, 2011
  • Issue: 2. ed.
  • Extent: XII, 434 S.; Ill; 25 cm
  • Language: English
  • ISBN: 9780080967912; 0080967914
  • RVK notation: QQ 960 : Tourismusmarketing
  • Keywords: Hospitality industry ; Marketing
  • Origination:
  • Footnote: Previous ed.: 2004. - Includes bibliographical references and index

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  • Status: Loanable