Media type: Book Title: Placement : eine innovative Kommunikationsstrategie Contains: Literaturverz. S. 227 - 244 Contributor: Hormuth, Steffen [Author] Published: München: Vahlen, 1993 Extent: X, 292, 20 S.; Ill., graph. Darst Language: German ISBN: 3800617056 RVK notation: QP 630 : Allgemeines QP 624 : Produkt- und Sortimentsgestaltung QP 632 : Werbeträger. Werbemittel Keywords: Product placement Origination: University thesis: Zugl.: Berlin, Techn. Univ., Diss. Footnote:
Departmental Library DrePunct – open access area Shelf-mark: QP 624 H812 Item ID: 10328883 Status: Loanable
Departmental Library DrePunct – open access area Shelf-mark: QP 624 H812 Item ID: 30193157 Status: Loanable