Media type: Book Title: Marketing research Contributor: Aaker, David A. [Author]; Day, George S. [Author] imprint: New York [u.a.]: Wiley, 1990 Issue: 4. ed., 3. print. Extent: XIV, 739, [29] S.; Ill., graph. Darst Language: English ISBN: 0471613517 RVK notation: QP 611 : Marktforschung Keywords: Marktforschung Marketingforschung Origination: Footnote: Previous ed.: 1986. - Ill. on lining papers. - Includes index
Departmental Library DrePunct – open access area Shelf-mark: QP 611 A111(4) Item ID: 30597316 Status: Loanable
Departmental Library DrePunct – stack Shelf-mark: 0493 00774 001 Item ID: 32301767 Status: Loanable, place order > Ordering possible ‒ please log in Delivery expected: 1 - 2 days after order