Media type: Book Title: Marketing in a multicultural world : ethnicity, nationalism, and cultural identity Contributor: Costa, Janeen A. [Hrsg.] imprint: Thousand Oaks, Calif. [u.a.]: Sage, 1996 Issue: [Nachdr.] Extent: IX, 341 S.; Ill., graph. Darst Language: English ISBN: 0803953275; 0803953283 RVK notation: QP 680 : Internationales Marketing Keywords: Internationales Marketing > Kulturkontakt Ethnizität > Marketing Origination: Footnote:
Departmental Library DrePunct – open access area Shelf-mark: QP 680 C837 Item ID: 10258462 Status: Loanable