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Kotler, Philip [Author]; Keller, Kevin Lane [Author]; Opresnik, Marc Oliver [Author] ; Pearson Deutschland GmbH

Marketing-Management - [14., aktualisierte Auflage]

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Media type: Book
Title: Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Work titles: Marketing management
Contributor: Kotler, Philip [VerfasserIn]; Keller, Kevin Lane [VerfasserIn]; Opresnik, Marc Oliver [VerfasserIn]
Corporation: Pearson Deutschland GmbH
imprint: Hallbergmoos/Germany: Pearson, [2015]
Published in: Always learning
wi - Wirtschaft
Issue: 14., aktualisierte Auflage
Extent: XVII, 947 Seiten; Illustrationen, Diagramme
Language: German; English
ISBN: 3868941215; 9783868941210
RVK notation: QP 600 : Allgemeines
Keywords: Marketing
Marketingmanagement
Origination:
Footnote: Literaturverzeichnis: Seite 851-911

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Central Library – textbook collection (tbc)

Shelf-mark: QP 600 K87 S8(14)
Item ID: 34212372

Status: Loanable

Central Library – textbook collection (tbc)

Shelf-mark: QP 600 K87 S8(14)
Item ID: 34212373

Status: Loanable

Central Library – textbook collection (tbc)

Shelf-mark: QP 600 K87 S8(14)
Item ID: 34212374

Status: Loanable

Central Library – textbook collection (tbc)

Shelf-mark: QP 600 K87 S8(14)
Item ID: 34212375

Status: Loanable

Central Library – textbook collection (tbc)

Shelf-mark: QP 600 K87 S8(14)
Item ID: 34212376

Status: Loanable

Central Library – textbook collection (tbc)

Shelf-mark: QP 600 K87 S8(14)
Item ID: 34212377

Status: Loanable

Central Library – textbook collection (tbc)

Shelf-mark: QP 600 K87 S8(14)
Item ID: 34212378

Status: Loanable

Central Library – textbook collection (tbc)

Shelf-mark: QP 600 K87 S8(14)
Item ID: 34212379

Status: Loanable

Central Library – textbook collection (tbc)

Shelf-mark: QP 600 K87 S8(14)
Item ID: 34212380

Status: Loanable

Central Library – textbook collection (tbc)

Shelf-mark: QP 600 K87 S8(14)
Item ID: 34212381

Status: Loanable

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Departmental Library DrePunct – open access area

Shelf-mark: QP 600 K87 S8(14)
Item ID: 34212359

Status: Loanable

Departmental Library DrePunct – open access area

Shelf-mark: QP 600 K87 S8(14)
Item ID: 34212360

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Departmental Library DrePunct – open access area

Shelf-mark: QP 600 K87 S8(14)
Item ID: 34212361

Status: Loanable

Departmental Library DrePunct – open access area

Shelf-mark: QP 600 K87 S8(14)
Item ID: 34212358

Status: To be used in the library, no dispatch by interlibrary loan; delivery of photocopies possible