Media type: Book Title: Subliminal persuasion : influence & marketing secrets they don't want you to know Contributor: Lakhani, Dave [Author] imprint: Hoboken, NJ: Wiley, 2008 Extent: XXII, 202 S.; 1 CD-ROM (12 cm) Language: English ISBN: 0470243368; 9780470243367 RVK notation: QP 631 : Psychologische und soziologische Grundlagen der Werbung Keywords: Subliminal advertising ; Subliminal projection ; Marketing Psychological aspects Origination: Footnote: Includes bibliographical references and index
Departmental Library DrePunct – open access area Shelf-mark: QP 631 L192 Item ID: 31992738 Issue: Buch Status: Loanable
Departmental Library DrePunct – lending at desk Shelf-mark: 2008 8 045165 T2 Item ID: 31992737 Issue: CD-ROM Status: Loanable