• Media type: Book
  • Title: Principles of marketing
  • Contributor: Kotler, Philip [Author]; Armstrong, Gary [Author]
  • imprint: Englewood Cliffs, N.J.: Prentice-Hall, 1991
  • Published in: The Prentice-Hall series in marketing
  • Issue: 5. ed., 3. [print.]
  • Extent: XXIII, 711 S.; Ill., graph. Darst
  • Language: English
  • ISBN: 0136912478
  • RVK notation: QP 600 : Allgemeines
  • Keywords: Marketing
  • Origination:
  • Footnote:

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  • Status: Loanable
  • Shelf-mark: 0493 02944 003
  • Item ID: 30809442
  • Status: Loanable, place order
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