Media type: Book Title: Integriertes Marketing : Strategie, Organisation, Instrumente Contains: Literaturverz. S. 657 - 697 Contributor: Busch, Rainer [Author]; Dögl, Rudolf [Other]; Unger, Fritz [Other] imprint: Wiesbaden: Gabler, 1997 Published in: Lehrbuch Issue: 2., überarb. Aufl. Extent: XVI, 704 S.; graph. Darst Language: German ISBN: 3409236643 RVK notation: QP 600 : Allgemeines Keywords: Marketing > Integriertes Management Marketing > Integriertes Management Origination: Footnote: Literaturverz. S. 603 - 640
Departmental Library DrePunct – open access area Shelf-mark: QP 600 B977(2) Item ID: 10329203 Status: Loanable
Departmental Library DrePunct – open access area Shelf-mark: QP 600 B977(2) Item ID: 30597906 Status: Loanable